Whilst all wines are Made in France, the young company strives to reach a global consumer base. With an in-depth knowledge of the international markets and consumer expectations, the two creators immediately positioned themselves on the export market and have now earned a reputation in around twenty countries including Sweden, China and the United States.

Pierre Zéro, a Made in France story

It is always interesting to know the history behind the creation of a wine as this allows us to have a better understanding and insight into the brand. It is for this very reason that we would like to share with you the story of Pierre Zéro…

It all began in the sunny Languedoc-Roussillon region in the South of France. Two wine lovers combined their talents to create Pierre Chavin, a young wine merchant company that seeks to revolutionize the wine tasting experience by offering consumers a unique and unexpected range of wines.

Mathilde Boulachin, a renowned wine marketing expert with an international vision thanks to professional experience in the United States, Spain and Sweden.

She thoroughly research and study all markets in order to ensure constant innovation.

The Pierre Zéro range of non-alcoholic “wines”, which is now the emblem of Chavin, was born following Mathilde’s two successive pregnancies. Including pregnancy and breastfeeding, Mathilde had to resign herself to 4 years of complete abstinence from alcohol. Thanks to her passion for wine and the region in which she grew up, Mathilde had the idea of creating a product that encompasses everything that a wine represents, but with 0.0%* alcohol.

This non-alcoholic wine is not solely aimed at pregnant women. It is destined for everyone who has made the decision not to consume alcohol as well as those who cannot for medical reasons.

She was reassured in her choice thanks to her time spent in Sweden where drink-driving regulations are extremely strict. The no tolerance approach to drink driving in Nordic countries makes it the ideal market for Pierre Zéro and it was clear that the range would be a success.

The idea was born there, although extensive research was required in order to achieve their objectives. Pierre Zéro is not just a range of non-alcoholic “wines”, it also offers a Premium profile with flavours and aromas that please even the most demanding of palates.

Mathilde, in their quest for perfection, were not satisfied with merely producing a non-alcoholic “wine”. They went even further to offer a healthy non-alcoholic “wine” and an interesting alternative to high-calorie sodas and fruit juices that are packed with sugar.

The notion of conviviality and sharing that wine offers can at last be enjoyed without the need to consume alcohol.

Pierre Zéro is a range of non-alcoholic “wines” designed for those who are looking for something new. The range offers a choice of highly aromatic whites, red and rosés and there really is something to suit every occasion. Delicately sparkling whites and rosés make the perfect choice for your most memorable occasions and promise unlimited pleasure without the alcohol.